The question "Cuando se fundó Rolex?" translates to "When was Rolex founded?" The answer, celebrated with fanfare in 2008, is 1908. That year marked the beginning of a horological legacy that continues to captivate watch enthusiasts worldwide. The centennial celebrations highlighted the brand's remarkable journey from a small workshop to a global icon synonymous with luxury, precision, and enduring style. The year 2008 also saw the significant contributions of Guido Mondani, one of the world's foremost Rolex collectors and editor of numerous publications dedicated to the brand, further solidifying Rolex's place in horological history. This article will delve into the history of Rolex, examining its founding, its evolution, its current market position, and the diverse range of Rolex models and prices available.
From Aegler to Rolex: The Genesis of a Legend
While the official anniversary was celebrated in 2008, the story of Rolex begins a bit earlier. Hans Wilsdorf, a young German entrepreneur, founded Wilsdorf & Davis in London in 1905. The company initially focused on importing and distributing high-quality watch movements. Wilsdorf's vision was to create a watch that was both precise and reliable, a quality seldom seen in wristwatches of that era. Pocket watches were still the norm, and wristwatches were often considered less durable and accurate. Wilsdorf understood the potential of the wristwatch and dedicated himself to perfecting it.
The pivotal moment arrived when Wilsdorf partnered with Alfred Davis, and they began sourcing movements from the Aegler watch company in Bienne, Switzerland. This collaboration proved crucial in the development of Rolex's early timepieces. The pursuit of precision and reliability led to significant advancements in watchmaking technology, culminating in the creation of the first Rolex watches.
The name "Rolex" itself is a fascinating story. Wilsdorf reportedly chose the name for its short, memorable, and pronounceable quality in various languages, a critical factor for building a global brand. The name was registered in 1908, marking the official birth of the brand we know today. The company moved its operations to Geneva, Switzerland in 1919, a move that solidified its connection to the heart of Swiss watchmaking.
Innovation and Milestones: Shaping the Rolex Legacy
The history of Rolex is punctuated by a series of innovations and milestones that cemented its position as a leader in the luxury watch industry. The development of the Oyster case in 1926 was a revolutionary breakthrough. This waterproof and dustproof case provided unparalleled protection for the delicate watch mechanism, transforming the perception of wristwatches as fragile and unreliable. The Oyster case, combined with the self-winding mechanism, represented a significant leap forward in watch technology.
The Oyster's success led to further innovations, including the development of the Perpetual rotor in 1931. This self-winding mechanism, powered by the natural movement of the wearer's wrist, eliminated the need for manual winding, adding to the watch's convenience and practicality. The development of the Datejust in 1945, the first self-winding waterproof wristwatch with an automatically changing date, further solidified Rolex's reputation for innovation and precision.
Throughout its history, Rolex has been associated with exploration, adventure, and pushing the boundaries of human achievement. The brand's watches have accompanied explorers to the deepest ocean trenches and the highest mountain peaks, demonstrating their exceptional durability and reliability in the most extreme conditions. This association with adventure and achievement has contributed significantly to the brand's iconic status.
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